For a list of the sets see the Set-O-Matic
For a list of catalogs see the Catalog-a-rama

For everything else, see below ↓

Lego Advertisements/Promotional Materials

Belgium:

Legoland contest — Print ad from an unknown source. 1976

Poster/Legoland contest — Print ad from an unknown source. 1978

Denmark:

LEGO-leg gør børn dygtigere... — 7 print ads, featuring the Town Plan, from an unknown source. 1960

Construction Site — Outdoor ad campaign. 2005

France:

Le Bonheur... — Print ad, featuring the Lego train, from an unknown source. 1968

Lego lance un bateau qui flotte. — Print ad, featuring Lego boats, from an unknown source. 1973

Germany:

Mehr wissen! Mehr verfaufen! — Print ad from Das Spielzeug. Apr 1970

Neue Legoland-Autos — Print ad from Das Spielzeug. Nov 1971

Italy:

Sistema nel gioco — 10 print ads, from the Disney comic book Gli Albi della Rosa. 1959–1962

Norway:

Lego Mursten — Print ad. ca.1953

Lego Byggepinner — Print ad. ca.1954

UK:

A child builds with Lego... — Print ad from Womens. Nov 1961

US:

International Toy Fair — Print ad from Toys and Novelties. Mar 1962

Lego...the most creative adventure... — Print ad from Saturday Evening Post. 1962

Johnny thinks he’s just playing... — Print ad from Good Housekeeping magazine. ca.Dec 1964

Peace — Print ad from an unknown source, ca.Nov 1965

Master Discovery Set — 5 pages. Print ad from a mail-order brouchure. ca.1966

The Lego Train — Stills from 16mm commercial footage. ca.1967

Lego, the toy they won’t be tired of... — Print ad from Life magazine. Nov 1967

Elephant — Print ad from Life magazine. 1968

Showboat — Print ad from Toys and Novelties. Feb 1976

Sibleys — Catalog ad, 1963

JCPenney — Catalog ad, Spring 1973

Art/Architecture

Architecture

Lego Towers — Bjarke Engels Group, 2007

The Cubic Structural Evolution Project — Olafur Eliasson, 2004

Mosaics

The Beatles — Henry Lim, 2001

Posters

Lego Trains 1981-2003 — Jereon de Haan, 2003

Sculptures

Mount Rushmore — Bjørn Richter, 1974

Chief Sitting Bull — Bjørn Richter, 1974

Self-portrait — Kjersti Andvig, 2003

I gave permission for a small amount of planting... — Jesper Dalgaard, 2003

Miscellaneous

JC in the Sky with Diamonds — Jean-Charles de Castelbajac, 2008

Bilofix

Ads

Bilotoy/Bilofix — Print trade ad from unknown source, ca.1968

FAO Schwartz — Catalog ad, Christmas 1967

Catalogs:

Bilofix catalog — Denmark, 1963

Bilofix catalog — Germany, 1966

Bilotoy catalog — Denmark, 1969

Photos:

Gerhardt — Gerhardt poses on a large display model at the factory. Denmark, 1967

Sets:

Bilofix set 3 — Mosaic from set no. 3 inner box. Denmark, 1963

Bilotoy set 33 — Denmark, 1969

Elements

Self-Locking Building Bricks — UK, 1947

Automatic Binding Bricks — Denmark, 1949

1:87 Bedford Trucks — Denmark, 1955

Lego Idea Books/Instructions

Automatic Binding Bricks — 2 sides. Sweden, ca.1950

Lego Murstens Byggemodeller — 2 sides. Denmark, ca.1953

Lego Mursten-System i Leg Byggebog — 28 pages. Denmark, 1955

Lego Bausteine-System im Spiel Idea Book — 20 pages. Germany, 1956

238 Lego System Idea Book no. 1 — 36 pages. UK, 1960

Lego System by Samsonite Instructions — 2 sides. US, 1962

Blueprint instruction sheets — Blueprint no. 1 and no. 2. UK, 1964

240 Lego System Idea Book — 80 pages. Europe, 1967

239 Das große Lego-Buch — Cover. Germany, 1968

Kiddicraft

Ads:

Self-Locking Building Bricks — Print ad from Boy’s Own Paper. UK, Jun 1948

Elements:

Self-Locking Building Bricks — Example elements, 1947

Patents:

Interlocking Building Cube — Detail from GB 529,580. 25 Nov 1940

Self-Locking Building Brick — Detail from GB 633,055. 12 Dec 1949

Photos:

Twins and Skyscrapers — Vivienne and Geraldine pose with display models. UK, Sept 1947

Hilary Fisher Page — From Playtime in the First Five Years. UK, 1954

Toys, Sets:

Bri-Plax Interlocking Building Cubes — ca.1937

Kiddicraft Interlocking Building Cubes — ca.1946

K 280 Kiddicraft Interlocking Building Cubes — ca.1953

K 280 Kiddicraft Interlocking Building Cubes — ca.1956

Self-Locking Building Bricks, set no.1 — 1947

K299 Self-Locking Building Bricks, set no.1 — ca.1955

Legoland

Legoland Driving School — 1970

Legoland Drivers License — 1971

Mount Rushmore — Bjørn Richter, 1974

Chief Sitting Bull — Bjørn Richter, 1974

Legoredo Sheriffs Badge — 1978

Guide Books, Maps:

Bogen om de små Mennesker — Cover, Denmark, 1977

Titanias Palace, An Illustrated Handbook — 8 plates, US, 1926

Titania‘s Palace — 24 pages, Denmark, 1980

Legoland Guide — 24 pages, Denmark, 1981

Legoland Guide — 24 pages, Denmark, 1986

Legoland Park Maps — 1974-2009

Postcards:

Legoland — 17 postcards, mostly of Miniland. 1973–1988

Madurodam — Netherlands, 1958

Photos:

Arnold Boutrup — Arnold poses in Miniland. Spring 1968

Dagny Holm — Dagny poses behind a Norwegian Stave church. Spring 1968

Legoland Opening Day — Godtfred and Edith dance around the Flying Flags sculpture. 7 Jun 1968

Magazines, Newsletters

Lego Post, no. 1 — 8 pages. Germany, Sept 1959

Lego Neuheiten — 2 newsletters, 4 pages each. Germany, 1967

Maps

Denmark — From the Høje målebordsblade 1:20.000. ca.1870

Central Jutland — From the Høje målebordsblade 1:20.000. ca.1870

Billund, Denmark — From the Høje målebordsblade 1:20.000. ca.1870

Billund, Denmark — From the Lave målebordsblade 1:20.000. ca.1928

Billund, Danmark — From the KMS 4-cm kort 1:20,000 ca.1983

Billund, Denmark — From the KMS Landkort 1:25,000. 2003

Billund Airport — Billund Airport, CAA aerodome chart. 28 Sept 2006

Miscellaneous

Lego ID cards — 2 cards. Denmark. ca.1954-1955

Lego Contest leaflet — 2 sides. Denmark. 1959

Modulex

Modulex box examples — 1963-1982

Modulex catalog — 4 pages. US, 1975

Patents

The Stud and Tube Coupling — DK 92683c, GB 866557, and US 3,005,282.

Denmark:

Automatic Pistol — Detail from DK 69875. 29 Aug 1949.

UK:

Kiddicraft Interlocking Building Cube — Detail from GB 529,580. 25 Nov 1940.

Kiddicraft Self-Locking Building Brick — Detail from GB 633,055. 2 Dec 1949

The Gear Wheel — Detail from GB 1,065,932. 19 Apr 1967

US:

The Roof Brick — Detail from US 3,034,254. 15 May 1962

The Wheel — Detail from US 3,234,683. 15 Feb 1966

The Gear Wheel — US D206,012. 18 Oct 1966

Train Track — Mosaic from US 3,464,624. 2 Sept 1969

Photographs, historical

Early images

Billund — A view of the village. ca. 1916

Billund Maskinsnedkeri og Tømreforretning — The family house and workshop. ca. 1924

Først Modelserie — Employees pose with the first wood products and toys. 1932

The original wooden product line — From a comtemporary display. 27 May 2005

O. Kirk Christiansen, Trævare- & Legetøjsfabrik — Handbill or advertisement. ca.1932

Det Bedste er Ikke for Godt — Carved wooden plaque. ca.1935

House and Workshop — The family house and workshop. ca. 1935 and 2005

Factory, 1940’s

Factory fire — The Grindsted Fire Brigade at the scene of the fire. 22 Mar 1942

The Lego factory — Images of the new factory. ca.1943

Ole Kirk Christiansen — Ole redrafts wood toy plans. ca.1943

Karl George Kirk Christiansen — Karl George in the machine room. ca.1943

Wooden toy assembly — Wooden toy production, assembly and finishing. ca.mid 1940’s

Factory, early 1950’s

The first injection molding machine — ca.1949

Injection molding room — Operators on the original molding machines. ca.early 1950’s

Factory Expansion — Aerial view of the newly-expanded factory. ca.1953

Plastic toy assembly — Assembly line production of plastic toys. ca.1953

The Kirk Christiansens, early 1950’s

Godtfred Kirk Christiansen — Godtfred on his 30th birthday. 8 Jul 1950

Tre Generationer Stor — Three generations of the Kirk Christiansens on Oles’ 60th birthday. 7 Apr 1951

Lego Mursten

Lego Mursten — Hanne, Gunhild and Kjeld play with Lego Mursten. ca.1953

System i Leg

Byplan — Godtfred demonstrates the Town Plan to Kjeld, Jorgen, Gunhild and Hanne. 1955

Byplan — Kjeld, Jorgen and Gunhild pose with the Town Plan. ca.1955

Stadtplan — Children pose with the Town Plan board. Nov 1959

Byplan — Kjeld poses with the Town Plan. 1961

Export

Axel Thomsen — Ole, Godtfred and Axel Thomsen celebrate the formation of Lego Spielwaren. 1 Dec 1956

John Scheidegger — Ole, Godtfred and John Scheidegger celebrate the formation of Lego in Switzerland. 1956

Reykjalundur — SÍBS patients package Lego sets at the Reykjalundur center. ca.1960

Silver Jubilee

Ole and Sons — Ole and his sons pose at the Billund factory. 1957

The Four Brothers — The Kirk Christiansen brothers pose with hobby horses. 1957

Kæphest — Hobby horse production. 1957

System Hus — Dedication of the System House. 1958

Maskot — Promotional mascot models lined up outside of the factory. 1960

10 Vigtige Kendetegn for Lego — The Principles of Play and the Principles of Sales. 1962

Factory, early 1960’s

The injection molding line — ca.1961

Lego assembly room — ca.1961

Factory Expansion — Aerial view of the newly-expanded factory. ca.1953

The packaging line — Employees packaging supplementary and basic sets. ca.1962

The drafting department — 1962

Retail displays

Lego window display — Crome and Goldschmidt department store. ca.1960

Lego floor display — Anva department store. ca.1960

Lego window display — Holger Sørensen toy store. 1961

Lego window display — Odense department store. 1961

Billund Airport

The Lego Hangar — Godtfreds plane hangar. ca.1961

Billund-København — Godtfred and local officials announce flights from Billund to Copenhagen. 1964

Billund Lufthaven — Inaguration of the Billund Airport. 1 Nov 1964

Modulex Terminal — Godtfred reviews a Modulex model of the new Airport terminal. ca.1965

Passenger Terminal — The Kirk Christiansens celebrate the inaguration of the new termnal. 30 May 2002

1964 World’s Fair

The Danish Pavilion — Postcard, 1964 World’s Fair. 1964

The Danish Pavilion — Lego play area at the Danish Pavilion. 1964

Hans Schiess — Hans shows the Process Development Lab to a visitor. ca.1964

The Lego Train — Godtfred demonstrates the Lego Train. ca.1966

The Kirk Christiansens — Ole, Godtfred and Kjeld as Lego mosaics. ca.2000

Lego Toys

Board Games

Monypoli — 1947

Plastic

Self-loading pistol — 1949

Fish-shaped rattle — 1949

723 Teddyflyver — Airplane. ca.1951

Lego Jersey — Milking Cow. ca.1951

781 Ferguson traktor — 1951

Indre Mission Cross — ca.1952

Hellebjerg KFUM Cross — 1958

Bilofix transport truck — ca.1959

Wooden

Pull-along Mallard duck — ca.1935

Pull-along dog — ca.1935

Pull-along rooster — ca.1938

Pull-along duck — ca.1955

Stake truck — ca.1936

Tarp truck — ca.1936

Ferry/transport truck — ca.1955

500 Lego Klodser — Wooden blocks. ca.1946

1679 Selvbinder — Wooden combine. 1954/1959

380 Dukkestol — Doll buggy. 1955

1860 Symaskinen Model “Ulla” — Sewing machine. 1959

Bilofix Transport truck — 1959