The Archive

For a list of the sets see the Set-O-Matic
For a list of catalogs see the Catalog-a-rama

For everything else, see below ↓

Lego Advertisements/Promotional Materials
Belgium:
Legoland contest — Print ad from an unknown source. 1976
Poster/Legoland contest — Print ad from an unknown source. 1978
Denmark:
LEGO-leg gør børn dygtigere... — 7 print ads, featuring the Town Plan, from an unknown source. 1960
Construction Site — Outdoor ad campaign. 2005
France:
Le Bonheur... — Print ad, featuring the Lego train, from an unknown source. 1968
Lego lance un bateau qui flotte. — Print ad, featuring Lego boats, from an unknown source. 1973
Germany:
Mehr wissen! Mehr verfaufen! — Print ad from Das Spielzeug. Apr 1970
Neue Legoland-Autos — Print ad from Das Spielzeug. Nov 1971
Italy:
Sistema nel gioco — 10 print ads, from the Disney comic book Gli Albi della Rosa. 1959–1962
Norway:
Lego Mursten — Print ad. ca.1953
Lego Byggepinner — Print ad. ca.1954
UK:
A child builds with Lego... — Print ad from Womens. Nov 1961
US:
International Toy Fair — Print ad from Toys and Novelties. Mar 1962
Lego...the most creative adventure... — Print ad from Saturday Evening Post. 1962
Johnny thinks he’s just playing... — Print ad from Good Housekeeping magazine. ca.Dec 1964
Peace — Print ad from an unknown source, ca.Nov 1965
Master Discovery Set — 5 pages. Print ad from a mail-order brouchure. ca.1966
The Lego Train — Stills from 16mm commercial footage. ca.1967
Lego, the toy they won’t be tired of... — Print ad from Life magazine. Nov 1967
Elephant — Print ad from Life magazine. 1968
Showboat — Print ad from Toys and Novelties. Feb 1976
Sibleys — Catalog ad, 1963
JCPenney — Catalog ad, Spring 1973
Art/Architecture
Architecture
Lego Towers — Bjarke Engels Group, 2007
The Cubic Structural Evolution Project — Olafur Eliasson, 2004
Mosaics
The Beatles — Henry Lim, 2001
Posters
Lego Trains 1981-2003 — Jereon de Haan, 2003
Sculptures
Mount Rushmore — Bjørn Richter, 1974
Chief Sitting Bull — Bjørn Richter, 1974
Self-portrait — Kjersti Andvig, 2003
I gave permission for a small amount of planting... — Jesper Dalgaard, 2003
Miscellaneous
JC in the Sky with Diamonds — Jean-Charles de Castelbajac, 2008
Bilofix
Ads
Bilotoy/Bilofix — Print trade ad from unknown source, ca.1968
FAO Schwartz — Catalog ad, Christmas 1967
Catalogs:
Bilofix catalog — Denmark, 1963
Bilofix catalog — Germany, 1966
Bilotoy catalog — Denmark, 1969
Photos:
Gerhardt — Gerhardt poses on a large display model at the factory. Denmark, 1967
Sets:
Bilofix set 3 — Mosaic from set no. 3 inner box. Denmark, 1963
Bilotoy set 33 — Denmark, 1969
Elements
Self-Locking Building Bricks — UK, 1947
Automatic Binding Bricks — Denmark, 1949
1:87 Bedford Trucks — Denmark, 1955
Lego Idea Books/Instructions
Automatic Binding Bricks — 2 sides. Sweden, ca.1950
Lego Murstens Byggemodeller — 2 sides. Denmark, ca.1953
Lego Mursten-System i Leg Byggebog — 28 pages. Denmark, 1955
Lego Bausteine-System im Spiel Idea Book — 20 pages. Germany, 1956
238 Lego System Idea Book no. 1 — 36 pages. UK, 1960
Lego System by Samsonite Instructions — 2 sides. US, 1962
Blueprint instruction sheets — Blueprint no. 1 and no. 2. UK, 1964
240 Lego System Idea Book — 80 pages. Europe, 1967
239 Das große Lego-Buch — Cover. Germany, 1968
Kiddicraft
Ads:
Self-Locking Building Bricks — Print ad from Boy’s Own Paper. UK, Jun 1948
Elements:
Self-Locking Building Bricks — Example elements, 1947
Patents:
Interlocking Building Cube — Detail from GB 529,580. 25 Nov 1940
Self-Locking Building Brick — Detail from GB 633,055. 12 Dec 1949
Photos:
Twins and Skyscrapers — Vivienne and Geraldine pose with display models. UK, Sept 1947
Hilary Fisher Page — From Playtime in the First Five Years. UK, 1954
Toys, Sets:
Bri-Plax Interlocking Building Cubesca.1937
Kiddicraft Interlocking Building Cubesca.1946
K 280 Kiddicraft Interlocking Building Cubesca.1953
K 280 Kiddicraft Interlocking Building Cubesca.1956
Self-Locking Building Bricks, set no.1 — 1947
K299 Self-Locking Building Bricks, set no.1ca.1955
Legoland
Legoland Driving School — 1970
Legoland Drivers License — 1971
Mount Rushmore — Bjørn Richter, 1974
Chief Sitting Bull — Bjørn Richter, 1974
Legoredo Sheriffs Badge — 1978
Guide Books, Maps:
Bogen om de små Mennesker — Cover, Denmark, 1977
Titanias Palace, An Illustrated Handbook — 8 plates, US, 1926
Titania‘s Palace — 24 pages, Denmark, 1980
Legoland Guide — 24 pages, Denmark, 1981
Legoland Guide — 24 pages, Denmark, 1986
Legoland Park Maps — 1974-2009
Postcards:
Legoland — 17 postcards, mostly of Miniland. 1973–1988
Madurodam — Netherlands, 1958
Photos:
Arnold Boutrup — Arnold poses in Miniland. Spring 1968
Dagny Holm — Dagny poses behind a Norwegian Stave church. Spring 1968
Legoland Opening Day — Godtfred and Edith dance around the Flying Flags sculpture. 7 Jun 1968
Magazines, Newsletters
Lego Post, no. 1 — 8 pages. Germany, Sept 1959
Lego Neuheiten — 2 newsletters, 4 pages each. Germany, 1967
Maps
Denmark — From the Høje målebordsblade 1:20.000. ca.1870
Central Jutland — From the Høje målebordsblade 1:20.000. ca.1870
Billund, Denmark — From the Høje målebordsblade 1:20.000. ca.1870
Billund, Denmark — From the Lave målebordsblade 1:20.000. ca.1928
Billund, Danmark — From the KMS 4-cm kort 1:20,000 ca.1983
Billund, Denmark — From the KMS Landkort 1:25,000. 2003
Billund Airport — Billund Airport, CAA aerodome chart. 28 Sept 2006
Miscellaneous
Lego ID cards — 2 cards. Denmark. ca.1954-1955
Lego Contest leaflet — 2 sides. Denmark. 1959
Modulex
Modulex box examples — 1963-1982
Modulex catalog — 4 pages. US, 1975
Patents
The Stud and Tube Coupling — DK 92683c, GB 866557, and US 3,005,282.
Denmark:
Automatic Pistol — Detail from DK 69875. 29 Aug 1949.
UK:
Kiddicraft Interlocking Building Cube — Detail from GB 529,580. 25 Nov 1940.
Kiddicraft Self-Locking Building Brick — Detail from GB 633,055. 2 Dec 1949
The Gear Wheel — Detail from GB 1,065,932. 19 Apr 1967
US:
The Roof Brick — Detail from US 3,034,254. 15 May 1962
The Wheel — Detail from US 3,234,683. 15 Feb 1966
The Gear Wheel — US D206,012. 18 Oct 1966
Train Track — Mosaic from US 3,464,624. 2 Sept 1969
Photographs, historical
Early images
Billund — A view of the village. ca. 1916
Billund Maskinsnedkeri og Tømreforretning — The family house and workshop. ca. 1924
Først Modelserie — Employees pose with the first wood products and toys. 1932
The original wooden product line — From a comtemporary display. 27 May 2005
O. Kirk Christiansen, Trævare- & Legetøjsfabrik — Handbill or advertisement. ca.1932
Det Bedste er Ikke for Godt — Carved wooden plaque. ca.1935
House and Workshop — The family house and workshop. ca. 1935 and 2005
Factory, 1940’s
Factory fire — The Grindsted Fire Brigade at the scene of the fire. 22 Mar 1942
The Lego factory — Images of the new factory. ca.1943
Ole Kirk Christiansen — Ole redrafts wood toy plans. ca.1943
Karl George Kirk Christiansen — Karl George in the machine room. ca.1943
Wooden toy assembly — Wooden toy production, assembly and finishing. ca.mid 1940’s
Factory, early 1950’s
The first injection molding machineca.1949
Injection molding room — Operators on the original molding machines. ca.early 1950’s
Factory Expansion — Aerial view of the newly-expanded factory. ca.1953
Plastic toy assembly — Assembly line production of plastic toys. ca.1953
The Kirk Christiansens, early 1950’s
Godtfred Kirk Christiansen — Godtfred on his 30th birthday. 8 Jul 1950
Tre Generationer Stor — Three generations of the Kirk Christiansens on Oles’ 60th birthday. 7 Apr 1951
Lego Mursten
Lego Mursten — Hanne, Gunhild and Kjeld play with Lego Mursten. ca.1953
System i Leg
Byplan — Godtfred demonstrates the Town Plan to Kjeld, Jorgen, Gunhild and Hanne. 1955
Byplan — Kjeld, Jorgen and Gunhild pose with the Town Plan. ca.1955
Stadtplan — Children pose with the Town Plan board. Nov 1959
Byplan — Kjeld poses with the Town Plan. 1961
Export
Axel Thomsen — Ole, Godtfred and Axel Thomsen celebrate the formation of Lego Spielwaren. 1 Dec 1956
John Scheidegger — Ole, Godtfred and John Scheidegger celebrate the formation of Lego in Switzerland. 1956
Reykjalundur — SÍBS patients package Lego sets at the Reykjalundur center. ca.1960
Silver Jubilee
Ole and Sons — Ole and his sons pose at the Billund factory. 1957
The Four Brothers — The Kirk Christiansen brothers pose with hobby horses. 1957
Kæphest — Hobby horse production. 1957
System Hus — Dedication of the System House. 1958
Maskot — Promotional mascot models lined up outside of the factory. 1960
10 Vigtige Kendetegn for Lego — The Principles of Play and the Principles of Sales. 1962
Factory, early 1960’s
The injection molding lineca.1961
Lego assembly roomca.1961
Factory Expansion — Aerial view of the newly-expanded factory. ca.1953
The packaging line — Employees packaging supplementary and basic sets. ca.1962
The drafting department — 1962
Retail displays
Lego window display — Crome and Goldschmidt department store. ca.1960
Lego floor display — Anva department store. ca.1960
Lego window display — Holger Sørensen toy store. 1961
Lego window display — Odense department store. 1961
Billund Airport
The Lego Hangar — Godtfreds plane hangar. ca.1961
Billund-København — Godtfred and local officials announce flights from Billund to Copenhagen. 1964
Billund Lufthaven — Inaguration of the Billund Airport. 1 Nov 1964
Modulex Terminal — Godtfred reviews a Modulex model of the new Airport terminal. ca.1965
Passenger Terminal — The Kirk Christiansens celebrate the inaguration of the new termnal. 30 May 2002
1964 World’s Fair
The Danish Pavilion — Postcard, 1964 World’s Fair. 1964
The Danish Pavilion — Lego play area at the Danish Pavilion. 1964
Hans Schiess — Hans shows the Process Development Lab to a visitor. ca.1964
The Lego Train — Godtfred demonstrates the Lego Train. ca.1966
The Kirk Christiansens — Ole, Godtfred and Kjeld as Lego mosaics. ca.2000
Lego Toys
Board Games
Monypoli — 1947
Plastic
Self-loading pistol — 1949
Fish-shaped rattle — 1949
723 Teddyflyver — Airplane. ca.1951
Lego Jersey — Milking Cow. ca.1951
781 Ferguson traktor — 1951
Indre Mission Crossca.1952
Hellebjerg KFUM Cross — 1958
Bilofix transport truckca.1959
Wooden
Pull-along Mallard duckca.1935
Pull-along dogca.1935
Pull-along roosterca.1938
Pull-along duckca.1955
Stake truckca.1936
Tarp truckca.1936
Ferry/transport truckca.1955
500 Lego Klodser — Wooden blocks. ca.1946
1679 Selvbinder — Wooden combine. 1954/1959
380 Dukkestol — Doll buggy. 1955
1860 Symaskinen Model “Ulla” — Sewing machine. 1959
Bilofix Transport truck — 1959