Lego Sales Companies

Denmark
1944—1949
Legetøjfabriken LEGO Billund A/S. The earliest incorporation of Lego. Changed from a private sole-trading company to a private corporation.
1949—present
Lego A/S. Another change in incorporation
1973—present
Lego Danmark A/S. A separate sales company for Denmark. Previously sales were handled through the parent company.
1980—present
Lego Trading A/S. This was responsible for sales to primarily Eastern European countries as well as other unrepresented countries.
Australia
1962—1992
Distributed by British Lego Ltd. Birmingham AV, N.S.W (Sydney). A branch of the UK licensee, British Lego Ltd.
1993—present
LEGO Australia Pty. Ltd. Lane Cove, N.S.W. A sales subsidiary of LEGO AS.
Austria
1957—1962
Distributed by an independant agent.
1963—present
LEGO Handelsgesellschaft mbH, Wein. A sales subsidiary of Lego AS.
Belgium
1957—1960
Distributed by SA J. Frankfort NV, Brussels, an independant agent.
1961—1971
SPRL LEGO Belgium PVBA, Brussels. A sales subsidiary of Lego AS
1972—1995
SA Lego Belgium NV, Brussels. A sales subsidiary of Lego AS
1996—present
Distribution through Lego Benelux
Benelux
1995—present
LEGO Benelux BV, Breda, Netherlands. This sales company replaced the separate Lego Belgium and Lego Netherlands. There may have been at least a year of overlap; at least some 1995 catalogs list both sales companies on the back page.
Brazil
1986—1999(?)
LEGO do Brasil Ltda. São Paulo. A sales subsidiary of Lego AS This date corresponds with the start of manufacturing operations, LEGO do Amazonas Brinquedos Ltda, in Manaus.
Canada
1962—1987
Manufactured and distributed by Schwayder Brothers, Inc. Stratford, Ontario. A subsidiary of the US Schwayder Brothers, via a license from Lego AS. The Stratford Samsonite plant produced Lego (along with Samsonite Luggage and furniture) starting in 1961. Until 1965 it exported Lego to the US.
1988—present
Lego Canada, Inc. Markham, Ontario. A sales subsidiary of Lego AS
Finland
1959
Distributed by Boris Strömsholm, Bemböle, Espoo, an independant sales agent
1960—present
Oy Suomen Lego Ab, Espoo. A sales subsidiary of Lego AS
Between 1959―1963 Lego was manufactured by Boris Strömsholm via a license from Lego AS.
France
1959—present
Lego SA. Chartes. Cédex. A sales subsidiary of Lego AS
Germany
Late 1955
Test sales in Schleswig-Holstein from Lego AS in Billund.
1956—1962
LEGO Spielwaren GmbH, Hohenwestedt. Holsten. A sales subsidiary of Lego AS. This was the first Lego foreign sales subsidiary.
1963—1998
LEGO GmbH, Hohenwestedt. Holsten. A sales subsidiary of Lego AS
1999—present
LEGO GmbH, München. A sales subsidiary of Lego AS
Hungary
1973—1991
Dstributed by an independant agent
1992—present
Dstributed by LEGO Hungaria Kft. Budapest. A sales subsidiary of Lego AS. This date corresponds to the opening of a micro-motor factory, LMM Kft.
Iceland
1955—1977
Manufactured and distributed by SÍBS/Reykjalundar, Reykjavik, via a license from Lego AS. From 1955—1960 the sets were sold under the name SÍBS kubbar (SÍBS building blocks). Starting in 1961 SÍBS bought the boxes/packaging from Lego. They stopped manufacturing the toy once the Lego line became too complex.
1978—2003
Distributed by SÍBS/Reykjalundar, Reykjavik, an independant sales agent.
2004—present
Distribured by Reykjalundar Plastiðnaður, Reykjavik, an independant sales agent.
India
1996―2000
Distributed by East Asiatic Company Trading Ltd A/S, Copenhagen, an independent sales agent
2001―present
Disrributed by Mahindra Intertrade Ltd, Mumbai, an independent sales agent
Italy
1958—1960
Distributed by D.I.G.A, Milan, an independant sales agent.
1961—1969
LEGO S.p.A. Via Colombo, A sales subsidiary of Lego AS
1970—present
Lego S.p.A. Milan. A sales subsidiary of Lego AS
Japan
1962—1977
Distributed by an independant agent
1978—1991
Nihon Lego K.K. Toyko. A sales subsidiary of Lego AS
1992—present
Lego Japan Ltd. Tokyo. A sales subsidiary of Lego AS
Korea
1985—present
LEGO Korea Co., Ltd. Seoul. A sales subsidiary of Lego AS
Luxembourg
1957—1960
Distributed by SA J. Frankfort NV, Brussels, an independant sales agent.
1961—1971
SPRL LEGO Belgium PVBA, Brussels. A sales subsidiary of Lego AS
1972—1995
SA Lego Belgium NV, Brussels. A sales subsidiary of Lego AS
1996—present
Sales through Lego Benelux
Malaysia
1990—present
Lego Malaysia. A sales subsidiary of Lego AS
Mexico
1994—present
LEGO Mexico S.A. de C.V. Naucalpan de Juarez (Mexico City). A sales subsidiary of Lego AS
Netherlands
1957—1959
Distributed by Jan van der Meer, Haren, an independant sales agent.
1960—1994
LEGO Nederland BV, Haren. A sales subsidiary of Lego AS
1995
Lego Nederland BV, Grootegast. A sales subsidiary of Lego AS
1996—present
Sales through Lego Benelux
Norway
1953—1961
Manufactured and distributed by Norske Lego A/S. Oslo. A subsidiary of Svein Strømberg & Co. AS. via a license from Lego A/S. This was the first license for manufacture/sale outside of Denmark.
1962—present
LEGO Norge AS. Oslo. A sales subsidiary of Lego A/S.
Portugal
1957—1974
Distributed by Antonio Joaquim de Rocha, Jr, an independant sales agent.
1975—present
Lego LDA. A sales subsidiary of Lego AS
Singapore
1960—1978
Distributed by LEGO Singapore Private Limited. via a license from Lego AS.
1979—present
Lego Singapore Private Limited. A sales subsidiary of Lego AS
South Africa
1980—1987
LEGO South Africa (Pty.) Limited. A sales subsidiary of Lego AS
1987—1992
Office closed due to apartheid sanctions.
1993—present
LEGO South Africa (Pty.) Limited. Midrand (Johannesburg). A sales subsidiary of Lego AS
Earlier SA sales may have occured through British Lego Ltd.
Spain
1965—1973
Distributed by an independant agent
1974—present
LEGO, S.A. Madrid. A sales subsidiary of Lego AS
These relatively late dates (for European markets) may explain the large market share of clones (particularly Tente) in Spain.
Sweden
ca.1950—1952
Test sales, at least to Southern Sweden, directly from Lego AS.
1955—1969
Distributed by AB Lundby Leksaksfabrik, Lerum, an independant sales agent. Lundby was Axel Thomsen’s dollhouse company. Sets were supplied by Lego AS and Norske Lego AS.
1959—present
Svenska Lego AB, Lerum. A sales subsidiary of Lego A/S.
Switzerland
1957—1967
Lego Spielwaren AG, Zurich. A sales subsidiary of Lego AS
1968—1991
LEGO Vertrieb AG, Baar. A sales subsidiary of Lego AS
1992—present
LEGO Schweiz AG, Baar, A sales subsidiary of Lego AS
United Kingdom
1959—1962
Distributed by British LEGO Ltd. London. A subsidiary of the Courtaulds Group, via a license from Lego AS
1963—1992
Manufactured and distributed by British LEGO Ltd, Wrexham, Wales. This date corresponds with the opening of a Lego manufacturing plant by Courtaulds.
1993—present
Distributed by LEGO UK Ltd, Wrexham, Wales. A sales subsidiary of Lego AS
US
1961—1972
Manufactured and distributed by Schwayder Brothers, Inc, Denver, Colo. via a license from Lego AS. In 1965 Schwayder Brothers changed to the Samsonite Corporation
1973—1975
Distributed by Lego Systems, Inc. Brookfield, Connecticut. A sales subsidiary of Lego AS
1975—present
Manufactured and distributed by Lego Systems, Inc. Enfield, Connecticut. A subsidiary of Lego AS.