Lego Sales Companies
Denmark
- 1944—1949
Legetøjfabriken LEGO Billund A/S. The earliest incorporation of Lego. Changed from a private sole-trading company to a private corporation.
- 1949—present
Lego A/S. Another change in incorporation
- 1973—present
Lego Danmark A/S. A separate sales company for Denmark. Previously sales were handled through the parent company.
- 1980—present
Lego Trading A/S. This was responsible for sales to primarily Eastern European countries as well as other unrepresented countries.
Australia
- 1962—1992
Distributed by British Lego Ltd. Birmingham AV, N.S.W (Sydney). A branch of the UK licensee, British Lego Ltd.
- 1993—present
LEGO Australia Pty. Ltd. Lane Cove, N.S.W. A sales subsidiary of LEGO AS.
- 1957—1962
Distributed by an independant agent. - 1963—present
LEGO Handelsgesellschaft mbH, Wein. A sales subsidiary of Lego AS. - 1957—1960
Distributed by SA J. Frankfort NV, Brussels, an independant agent. - 1961—1971
SPRL LEGO Belgium PVBA, Brussels. A sales subsidiary of Lego AS - 1972—1995
SA Lego Belgium NV, Brussels. A sales subsidiary of Lego AS - 1996—present
Distribution through Lego Benelux - 1995—present
LEGO Benelux BV, Breda, Netherlands. This sales company replaced the separate Lego Belgium and Lego Netherlands. There may have been at least a year of overlap; at least some 1995 catalogs list both sales companies on the back page. - 1986—1999(?)
LEGO do Brasil Ltda. São Paulo. A sales subsidiary of Lego AS This date corresponds with the start of manufacturing operations, LEGO do Amazonas Brinquedos Ltda, in Manaus. - 1962—1987
Manufactured and distributed by Schwayder Brothers, Inc. Stratford, Ontario. A subsidiary of the US Schwayder Brothers, via a license from Lego AS. The Stratford Samsonite plant produced Lego (along with Samsonite Luggage and furniture) starting in 1961. Until 1965 it exported Lego to the US. - 1988—present
Lego Canada, Inc. Markham, Ontario. A sales subsidiary of Lego AS - 1959
Distributed by Boris Strömsholm, Bemböle, Espoo, an independant sales agent - 1960—present
Oy Suomen Lego Ab, Espoo. A sales subsidiary of Lego AS
Austria
Belgium
Benelux
Brazil
Canada
Finland
- Between 1959―1963 Lego was manufactured by Boris Strömsholm via a license from Lego AS.
France
- 1959—present
Lego SA. Chartes. Cédex. A sales subsidiary of Lego AS
Germany
- Late 1955
Test sales in Schleswig-Holstein from Lego AS in Billund.
- 1956—1962
LEGO Spielwaren GmbH, Hohenwestedt. Holsten. A sales subsidiary of Lego AS. This was the first Lego foreign sales subsidiary.
- 1963—1998
LEGO GmbH, Hohenwestedt. Holsten. A sales subsidiary of Lego AS
- 1999—present
LEGO GmbH, München. A sales subsidiary of Lego AS
Hungary
- 1973—1991
Dstributed by an independant agent
- 1992—present
Dstributed by LEGO Hungaria Kft. Budapest. A sales subsidiary of Lego AS. This date corresponds to the opening of a micro-motor factory, LMM Kft.
Iceland
- 1955—1977
Manufactured and distributed by SÍBS/Reykjalundar, Reykjavik, via a license from Lego AS. From 1955—1960 the sets were sold under the name SÍBS kubbar (SÍBS building blocks). Starting in 1961 SÍBS bought the boxes/packaging from Lego. They stopped manufacturing the toy once the Lego line became too complex.
- 1978—2003
Distributed by SÍBS/Reykjalundar, Reykjavik, an independant sales agent.
- 2004—present
Distribured by Reykjalundar Plastiðnaður, Reykjavik, an independant sales agent.
India
- 1996―2000
Distributed by East Asiatic Company Trading Ltd A/S, Copenhagen, an independent sales agent
- 2001―present
Disrributed by Mahindra Intertrade Ltd, Mumbai, an independent sales agent
Italy
- 1958—1960
Distributed by D.I.G.A, Milan, an independant sales agent.
- 1961—1969
LEGO S.p.A. Via Colombo, A sales subsidiary of Lego AS
- 1970—present
Lego S.p.A. Milan. A sales subsidiary of Lego AS
Japan
- 1962—1977
Distributed by an independant agent
- 1978—1991
Nihon Lego K.K. Toyko. A sales subsidiary of Lego AS
- 1992—present
Lego Japan Ltd. Tokyo. A sales subsidiary of Lego AS
Korea
- 1985—present
LEGO Korea Co., Ltd. Seoul. A sales subsidiary of Lego AS
Luxembourg
- 1957—1960
Distributed by SA J. Frankfort NV, Brussels, an independant sales agent.
- 1961—1971
SPRL LEGO Belgium PVBA, Brussels. A sales subsidiary of Lego AS
- 1972—1995
SA Lego Belgium NV, Brussels. A sales subsidiary of Lego AS
- 1996—present
Sales through Lego Benelux
Malaysia
- 1990—present
Lego Malaysia. A sales subsidiary of Lego AS
Mexico
- 1994—present
LEGO Mexico S.A. de C.V. Naucalpan de Juarez (Mexico City). A sales subsidiary of Lego AS
Netherlands
- 1957—1959
Distributed by Jan van der Meer, Haren, an independant sales agent.
- 1960—1994
LEGO Nederland BV, Haren. A sales subsidiary of Lego AS
- 1995
Lego Nederland BV, Grootegast. A sales subsidiary of Lego AS
- 1996—present
Sales through Lego Benelux
Norway
- 1953—1961
Manufactured and distributed by Norske Lego A/S. Oslo. A subsidiary of Svein Strømberg & Co. AS. via a license from Lego A/S. This was the first license for manufacture/sale outside of Denmark.
- 1962—present
LEGO Norge AS. Oslo. A sales subsidiary of Lego A/S.
Portugal
- 1957—1974
Distributed by Antonio Joaquim de Rocha, Jr, an independant sales agent.
- 1975—present
Lego LDA. A sales subsidiary of Lego AS
Singapore
- 1960—1978
Distributed by LEGO Singapore Private Limited. via a license from Lego AS.
- 1979—present
Lego Singapore Private Limited. A sales subsidiary of Lego AS
South Africa
- 1980—1987
LEGO South Africa (Pty.) Limited. A sales subsidiary of Lego AS
- 1987—1992
Office closed due to apartheid sanctions.
- 1993—present
LEGO South Africa (Pty.) Limited. Midrand (Johannesburg). A sales subsidiary of Lego AS
- Earlier SA sales may have occured through British Lego Ltd.
Spain
Distributed by an independant agent
- 1974—present
LEGO, S.A. Madrid. A sales subsidiary of Lego AS
- These relatively late dates (for European markets) may explain the large market share of clones (particularly Tente) in Spain.
Sweden
- ca.1950—1952
Test sales, at least to Southern Sweden, directly from Lego AS.
- 1955—1969
Distributed by AB Lundby Leksaksfabrik, Lerum, an independant sales agent. Lundby was Axel Thomsen’s dollhouse company. Sets were supplied by Lego AS and Norske Lego AS.
- 1959—present
Svenska Lego AB, Lerum. A sales subsidiary of Lego A/S.
Switzerland
- 1957—1967
Lego Spielwaren AG, Zurich. A sales subsidiary of Lego AS
- 1968—1991
LEGO Vertrieb AG, Baar. A sales subsidiary of Lego AS
- 1992—present
LEGO Schweiz AG, Baar, A sales subsidiary of Lego AS
United Kingdom
- 1959—1962
Distributed by British LEGO Ltd. London. A subsidiary of the Courtaulds Group, via a license from Lego AS
- 1963—1992
Manufactured and distributed by British LEGO Ltd, Wrexham, Wales. This date corresponds with the opening of a Lego manufacturing plant by Courtaulds.
- 1993—present
Distributed by LEGO UK Ltd, Wrexham, Wales. A sales subsidiary of Lego AS
US
- 1961—1972
Manufactured and distributed by Schwayder Brothers, Inc, Denver, Colo. via a license from Lego AS. In 1965 Schwayder Brothers changed to the Samsonite Corporation
- 1973—1975
Distributed by Lego Systems, Inc. Brookfield, Connecticut. A sales subsidiary of Lego AS
- 1975—present
Manufactured and distributed by Lego Systems, Inc. Enfield, Connecticut. A subsidiary of Lego AS.