Brick n.1,2
1. Oxford English Dictionary. Ed. J.A. Simpson E.S.C. Weiner. 2nd ed. Oxford: Clarendon Press, 1989. OED Online Oxford University Press. 14 Sept 2005.

2. Online Etymology Dictionary. D. Harper. Nov 2001.
1. A substance formed of clay, kneaded, moulded, hardened by baking with fire, or in warm countries ancient times by drying in the sun; used instead of stone as a building material. 4 transf. a. A brick-shaped block of any substance, e.g. of tea; of wood, for a child to play with. box of bricks: a box of wooden blocks for a child to build with. [Etym.] ca.1440, in sense 4a, 1861. From OFr. briche, 1264 brique, 1457. Probably from a source akin to MDu. bricke, in the sense of ‘piece, bit, debris’.

Fe·tish n.1,2
1. a. Originally, any of the objects used by the natives of the Guinea coast the neighbouring regions as amulets or means of enchantment, or regarded by them with superstitious dread. c. fig. Something irrationally reverenced. [Alt.] An object of irrational reverence or obsessive devotion. Also: fixation. [Etym.] 1613, in sense 1c 1837. From F. fétiche Pg. fetiço ‘charm, sorcery’. From from L. facticius ‘made by art’, from facere ‘to make’.

So then, the site is an obsessive, irrational devotion to a brick-shaped child‘s building block. I think that pretty well covers it.

This version of Brick Fetish (third edition, third printing) coincides with its fourth anniversary and includes many corrections, additions and new annotations.

I am greatly indebted to the contributions of an international group of expert Lego collectors and historians, who, over the last four years, have seriously raised the bar on the knowledge of Lego history. I hope that this site, at least somewhat, contributes something original to this discussion.

Thanks to Manuel Cueto (Columbia), Werner Aulbach, Thomas Main, Kurt Richter and Thomas Woelk (Germany), Chas Saunter (Hong Kong), Luca Giannitti and Willy Tschager (Italy), Henk van Zanten and Richard Topelen (Netherlands), Gary Istok, John Patterson, Clark Stephens, David Shifflett and Eric Strand (US), Chris Bull and Steve Scott (UK), as well as contributors from Denmark, Iceland, Italy. Norway, Portugal, Sweden and Spain. Most of the really good stuff here is the result of their kind donations.