Site copyright © 2005—2010 by Jim Hughes

Brick Fetish is a trademark of and copyright © J. Hughes
All rights reserved.

H u g h e s   P r e s s
Publishing since 1996

lego© is a trademark of the Lego company which does not sponsor, authorize or endorse this site. Lego, Lego System, and related indicia are trademarks of the Lego company. Catalog, idea book, instruction book and box images are copyrighted by the Lego company and are used here in accordance with their fair play policy. All other trademarks are the property of their respective owners.

No part of this publication may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without written permission of the publisher. For information regarding permissions, write to Brick Fetish, Attention: Permissions Department.

Cataloging-in-Publication Data

Hughes, Jim
Brick Fetish / by Jim Hughes
p.     cm.
Summary: The history of Lego ― the toy, the company and the Kirk Christiansen family, from the beginnings in rural Denmark to a multinational toy company.1 1. Although in Lego corporate speak they are not a toy company but a provider of play materials.
[1. LEGO toys—history.     2. LEGO company—history.     3. Kirk Christiansen family.
4. Toys—Europe—history.]     1. Title.     2009

10 9 8 7 6 5 4 3          11 12 13

Printed in the USA           23

Third edition, third printing — 10 November 2009
Third edition, second printing — 7 July 2009
Third edition — 12 June 2008
Second edition — 22 June 2006
First edition — 17 November 2005